What is Conscious Consumption?
Conscious consumption is the type of consumption that has the customer’s attention directed to the socio-environmental impacts of what they buy. The conscious consumer voluntarily plays a supportive and citizen role in avoiding waste of water and energy, for example, and taking his purchase decision to responsible companies and brands, with the aim of reducing the negative impacts of consumption.
As it is an individual initiative, it is necessary that there are some changes in the buying habits of the citizen, in order to make better informed decisions, which make him a conscious consumer.
It involves environmental and social dimensions of consumption, such as the awareness that the company in which clothes are bought has all its workers duly registered and does not use slave labor. Thus, the practice of consumption is also not negatively influencing the market, which as a whole has already given greater attention to conscious consumption as a form of economic sustainability, including.
Conscious water consumption
The waste of water and the incorrect treatment of drinking water are problems with a strong impact on the environment. Some simple actions, which not only come from the consumer but can be implemented in any company, reduce this problem. How to install flush valves in the bathroom that drain less water, and the use of automated faucets in sinks, with timer and contact sensor.
Conscious energy consumption
The electricity purchased by the energy companies comes from renewable and non-renewable sources. A company can encourage the use of renewable energy by installing solar panels on its premises. Creating automated systems that turn off office lights at a certain time of day also has a strong impact on consumption, or using timers. In addition to making its employees aware of the importance of conscious consumption of electric energy inside and outside the work environment.
Conscious food consumption
Conscious food consumption involves knowing the brands you buy. And mainly in avoiding waste. One way to do this is to plan purchases, preventing the company from purchasing more supplies and supplies than necessary. Also pay attention to expiration dates. Not always buying lots of food at a low price means a good deal, for example.
Conscious fashion consumption
Conscious consumption in the fashion industry is a topic of frequent debate, with regard to excess purchases encouraged by the brands themselves, through persuasion and creation of a non-existent consumption need created by fads. But the main point in relation to conscious consumption is knowing who is buying from. More than one brand in this sector has already been involved in slave labor relationships on account of Asian and even Brazilian suppliers.
One way to promote fashion conscious consumption within companies is to look for local suppliers of uniforms, for example. And since it is a B2B relationship, ask for information about the company’s supply chain to verify that there is no link that negatively impacts the production process and the brand image.
Difference between conscious consumption and sustainable consumption
The difference between conscious consumption and sustainable consumption is in the dimension of the action of each of the terms. The concept of sustainable consumption is a little more comprehensive than conscious consumption, which is one of the spheres included in the first.
Sustainable consumption is related to the correct administration of water and energy in the home and the decision to purchase products from socio-environmentally responsible companies, including the reduction in the generation of waste and the correct disposal of waste and waste.
The objective of sustainable consumption is to change the perception of the consumer society, indicating a sustainable path that is able to associate consumption strictly with the needs of the person, without excesses and less expensive for the environment.